Marketing these days has taken a different
toll. Competitions are huge and people have to come up with a more creative
ways of getting ahead of the competitors. During the early days of the internet;
a lot of companies knew this and included some video advertisements on their
website for potential visitors. But today there seem to be a little shift from
regular video adverts to animated cartoons.
“So why use cartoons?” Some may ask. Well
in this article I highlighted six basic reasons why I think some smart
entrepreneurs are making use of this smart tool and reaping the rewards. They
are in no particular order but for the following reasons.
- Animation brings out the child in us. When we watch any form of animated material, it always stirs a nostalgic memory in us; especially of when we were little. Small wonder either young or old, people today associate with it easily.
- It is usually funny and attention grabbing. We see sequence of events start and unfold right in our very eyes within the shortest time. Just as a saying here goes. “No time to waste time!’
- Speaking of time, the animator and marketer are both considerate of their audiences’ time. Unlike regular video commercials, animation for marketing gives the marketer more value for his time and money, because the process does not necessarily rely on heavy camera or recording instruments. So it is faster and cost saving.
- You are part of the process. You would not want so many surprises at the end of the project. So you will guide against something that may increases your overall budget or include a cliché or drawing in your video that your customers’ may misunderstand. And that is why from the earlier stage of the project, your team works with those of the animators’ to get a WIN-WIN situation.
- The drawings produced in animated videos, especially the white board cartoon styles are more direct. The level of abstractions makes it possible for your audience to focus more on the bigger message, that is, what you are actually trying to say. So the brain processes the information faster!
- It shows how creative you are. It is only those that think creatively that look for creative ways to get to their targeted audiences. So it is assumed that your organization or product is that of a genius.
The lists are
endless, but for this article I have decided to make it six, in future articles
bus there would be more to talk about. Well if you are thinking of a creative
way to market your business or services stand out, then here is your chance,
contact us at Flinger Nose Comics
and you are on your way to creating a stunning one. Our teams of passionate
cartoonists are there to help.
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